• jonathan obar
    September 09, 2014
    Now let me make this clear, this is not an audit that you would want to take to a client, but rather an internal report, or a way to get the ball rolling on your SEO strategies and ideas. I use this report whenever we are planning to redesign a site or add tweaks to our content strategy. It really...
  • Chris Nystedt MediaPress Studios
    May 05, 2014
    In the fall of 2013, we decided to begin the move to the cloud. We spent weeks testing and retesting our users' workflow with various cloud services (notably Google Drive and Dropbox). Ultimately, we decided to go with the latter, simply because it had features that fit our existing workflow much...
  • Joel Hughes
    April 04, 2014
    Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search....
  • jonathan obar
    March 03, 2014
    Can you tell the difference between native advertising and sponsored content?  Did you know there was a difference?  Were you using both terms interchangeably to describe the same idea?  It's understandable.  After all, websites across several industries mix up the terms as well. If you haven't...
  • jonathan obar
    June 06, 2013
    What is NoFollow? NoFollow is a value in HTML that tells search engines to disregard a link. Users are still able to click through the link, but webcrawlers won't crawl that link. Confused? Don't worry, I'll start from the beginning. The History of NoFollow I'm sure most of you have participated...
  • Joel Hughes
    January 01, 2013
    It never fails to amaze me how little emphasis is placed on data during a website rebuild/re-launch/migration. Time and time again I see firms jumping to wireframes and design comps before even considering what is going to drive this widget or that amazing image carousel. Functional requirements...
  • Joel Hughes
    January 01, 2013
      Throughout my entire career in web development, I've had to work hard to re-align expectations when "silver bullet" tech trends come into the forefront of business journalism and hype. Since the beginning, web development has been HARD. It's a craft that takes deep understanding of multiple...
  • Joel Hughes
    January 01, 2013
    A well-structured taxonomy acts as an organizational backbone on any content-heavy website, so it's something you want to get right and plan for. At SGC we typically use taxonomy to flag a content piece by its related topic(s). For example, take a content piece about "Green Building". By tagging...