Sending an email seems easy, right? It is if you know how to write a good one that is actually useful for the people you’re sending it to. A single email can be the difference between explaining something once or twice and repeating yourself 100x. It can be the difference between meeting deadlines and not even knowing you had a deadline.

Now let me make this clear, this is not an audit that you would want to take to a client, but rather an internal report, or a way to get the ball rolling on your SEO strategies and ideas. I use this report whenever we are planning to redesign a site or add tweaks to our content strategy. It really comes in handy since it’s a nice and broad overview that informs our staff that doesn’t really know much about SEO. With data and strategy constantly on our minds, sometimes it’s hard for SEOs to take a step back and help our staff really understand how everything works.

In the fall of 2013, we decided to begin the move to the cloud. We spent weeks testing and retesting our users' workflow with various cloud services (notably Google Drive and Dropbox). Ultimately, we decided to go with the latter, simply because it had features that fit our existing workflow much better than any other options. Here are the top 5 reasons we chose Dropbox for our cloud storage.

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

What is NoFollow? NoFollow is a value in HTML that tells search engines to disregard a link. Users are still able to click through the link, but webcrawlers won't crawl that link. Confused? Don't worry, I'll start from the beginning.

It never fails to amaze me how little emphasis is placed on data during a website rebuild/re-launch/migration. Time and time again I see firms jumping to wireframes and design comps before even considering what is going to drive this widget or that amazing image carousel. Functional requirements are poured over, grand visions and sell sheets are created, and jobs are quoted before taking that crucial deep-dive into the data.

A well-structured taxonomy acts as an organizational backbone on any content-heavy website, so it's something you want to get right and plan for. At SGC we typically use taxonomy to flag a content piece by its related topic(s). For example, take a content piece about "Green Building". By tagging this piece with the taxonomy term "Green Building", we're using that taxonomy term to define, to some degree: